EMA partners with healthcare professionals & consumers for #ItTakesATeam medicine shortages campaign

13th November 2025

EMA partners with healthcare professionals & consumers for #ItTakesATeam medicine shortages campaign

Summary: The campaign, developed jointly with professional and consumer organisations—such as the European Finance Group (PGEU), the European Association of Hospital Pharmacists, and the European Association of Nuclear Medicine—aims to highlight the shared effort needed when patients face medicine shortages. The initiative includes videos, social-media posts and a public webinar to engage patients and healthcare professionals in understanding how shortages arise (e.g., manufacturing issues, supply-chain disruption) and what steps each stakeholder can take. The campaign underscores that no single party can solve shortages alone: from pharmacists sourcing alternatives, to regulators coordinating stock across countries.

Link: EMA partners with healthcare professionals and consumers for #ItTakesATeam medicine shortages campaign

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